The Style Ref's Hails & Fails: August 2014


The Style Ref's Hails & Fails for August 2014

Football dominated the month of August as fans eagerly awaited kickoff of the NCAA and NFL seasons. Preseason games also helped get everyone in the mood. If you were too busy prepping for Fantasy Football, check out The Style Ref's hails (worth cheering about) and fails (worth sneering about) in sports fan fashion and style for August 2014.

HAIL!

Helmets & Heels radio show

A radio show featuring fierce females talking serious football, fashion, tailgating and sports culture? Sounds like music to The Style Ref's ears. The Helmets & Heels Radio Show debuted this month and it's such a breath of fresh air in a world where sports radio is dominated by men. In fact, it's the first of its kind. Like ever. In the history of sports. Fellow blogger Blythe Brumleve from Guys Girl is one of the hosts, which makes her success even more exciting. Check out the weekly broadcast every Tuesday at 7 p.m. online.


fail.

Kate Upton

Imagine this: You're a diehard New York Yankees fan, but your boyfriend plays for the Detroit Tigers. You're getting ready for a game between the two teams at Yankee Stadium. You want to stay true to your team, but also want to support your partner. What team gear do you wear? That was the dilemma facing actress/model Kate Upton this month, but when she tried entering the Yankees' ballpark wearing Tigers' gear, they told her it wasn't allowed. Although it probably wasn't smart to offend a celebrity, Kate should've consulted The Style Ref for this advice: Just wear your Yankees hat and cheer quietly for your boyfriend. Everyone's happy.


HAIL!

Johnny Manziel

You have to give it to Johnny Manziel - he's making the NFL (and the Cleveland Browns) a lot more interesting to watch. The #1 trend to watch this season? Manziel-ing: the act of throwing up a money gesture, popularized by the former Texas A&M quarterback. No doubt that plenty of players and fans will be copying his signature move.

fail.

USF football jersey

As a USF fan, it's quite painful to call them out for a fail, but this one is too ridiculous to ignore. Football coach Willie Taggart was well-intentioned when he requested that all player jersey's have "The Team" on the back in lieu of last names. While the attempt at creating unity is admirable, it was against NCAA regulations and USF ended up as the laughing stock of the internet. At least it wasn't related to anything that happened on the field. Sigh...


HAIL!

Female football fans

Guess what the most watched TV event among women was in 2014? It wasn't an awards show or anything that airs on Bravo. It was Super Bowl XLVIII with an average of 44.9 million female viewers. Overall, women now make up 46 percent of all NFL fans and 63 percent of women 12 and older identify as fans. According to a recent article in AdWeek, the NFL's new marketing approach is resonating with women and as these numbers prove, their voice matters.


fail.

NFL Fan Style Tour

The 2014 NFL Fan Style Tour sounds like TSR's happy place, but after perusing the schedule of cities it'll visit this season, all that remains is bitterness and disappointment. Why, you ask? Because it's completely skipping over Florida and the majority of America's heartland! More precisely, it's stopping in just 11 states, which is roughly one-fifth of the country. C'mon man!

Do you think TSR got it right? Leave your Hails and Fails for August in the comments!

XO,

The Style Ref

Images via Guys Girl, For the Win 1 & 2, Girls Love the Game, Sports Business Journal, Blitz & Glam

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