Keep Calm, USF Fans
Michele Dye, communications and marketing director at USF's College of Arts and Sciences, was watching the 2012 Olympics earlier this year and got inspired by the way London had captured the world's attention. She loved the "Keep Calm" posters and the various parodies she'd seen over the years, so using that tried-and-true concept, she designed an image that would resonate with USF students, faculty, staff and fans.
Dye posted the image on the College's Facebook page, which quickly went viral among USF's online community, resulting in about 100 new page fans, more than 200 likes and close to 100 shares in a short period of time. So what is it about "Keep Calm and Go Bulls" that USF fans connect with?
"After the Olympics, I think the slogan took on new meaning," said Dye. "At the beginning of the fall semester, the university announced a hiring/spending freeze. And then the football team has been having a rough year, so this slogan means many things to different people. The whole campaign was kind of spur-of-the-moment and turned into something bigger than I thought it would."
The excitement around "Keep Calm and Go Bulls" spawned limited edition posters and shirts, which are so popular that Dye and her team have been overwhelmed with requests. "Keep Calm and Go Bulls" shirts are on sale now and available in three different styles: ladies' white tanks, men's white tanks and unisex USF green T-shirts. To purchase one, click here to download and mail in an order form or stop by Cooper Hall 107 on campus. Payment must be made by check or money order to the "University of South Florida."
What do you think of "Keep Calm and Go Bulls?"
The Style Ref
Hi, I'm Kathy Dorf aka The Style Ref, the style expert for female sports fans. Thanks for visiting! My passion for fashion and sports inspired me to create this website. I love to help women dress to impress when representing their favorite team because great style is always in season! Learn more about me.
You've probably seen Tervis before in your local store or online and wondered, "What's so special about these plastic cups?&qu...
Well, it officially feels like Spring in Florida! This season doesn't last long here as daytime temperatures are already in the mid-...
Looking for a unique gift idea for Dad this Father's Day? If he's a baseball fan, you'll hit a home run with a pair of shoes fro...