To attract fans of both fashion and professional football, the NFL launched a landmark advertising campaign to promote its revamped women’s apparel line for the 2012 season. Anchored by the tagline, “It’s My Team,” the campaign features 20 notable women wearing NFL and designer apparel. The diverse group of participants includes former Secretary of State Condoleezza Rice, socialite and jewelry designer Melania Trump, Olympic tennis champion Serena Williams, D.J. Kiss, and Dancing with the Stars' Kym Johnson and Peta Murgatroyd.
|The NFL's "It's My Team" Campaign|
There's a lot to love about this campaign: it's about real women who are real fans getting to express their competitive spirit through their personal style. This isn't about glitz and glam - it's about giving women a choice and a voice when it comes to cheering on their favorite team. Thanks to the NFL, what women want is finally getting noticed.
Take a look at some pictures from the NFL's "It's My Team" campaign and photo shoot:
|Former Miss USA Susie Castillo & U.S. Olympic Swimmer Summer Sanders|
|Executive Vice President of the Dallas Cowboys Charlotte Anderson|
|Olympic Tennis Champion Serena Williams|
|Former U.S. Secretary of State Condoleezza Rice|
|Dancing with the Stars' Kym Johnson |
& Peta Murgatroyd
|Gracie Hunt (middle), daughter of Kansas City Chiefs |
owner Clark Hunt, with Brittanie Snyder (left) and
Tiffanie Snyder (right), daughters of Washington
Redskins owner Daniel Snyder
What do you think of the NFL's "It's My Team" campaign?
The Style Ref