Fashion Touchdown: Super Bowl Helmets


Bloomingdale's Fashion Touchdown presents 48 custom football helmets

Fashion's elite collided with professional football this week when the CFDA and Bloomingdale's announced their support of Super Bowl XLVIII and the NFL Foundation through quite possibly the coolest off-field use of football helmets in the history of the sport. Meet The Style Ref's new obsession: haute couture Super Bowl helmets.

In celebration of the NFL's 48th Super Bowl, the industry's top fashion designers created custom helmets and all 48 are a stylish slice of heaven for football fashionistas. Aside from looking good, they're also helping the common good - each one will be auctioned with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football.

It's not cheap to score your own designer football helmet, but if you've got a spare $1,000 to spend (bidding starts at $248, so prepare for war), visit bloomingdales.com/superbowlhelmets from January 15 – February 4 to secure your favorite.


If you can't afford to bid, it's free to drool over all 48 helmets on your screen, so join TSR as we daydream about a shelf full of these beauties:


Haute Couture Helmet by Stacey Bendet for Alice & Olivia

Haute Couture Helmet by Stacey Bendet for Alice & Olivia



Haute Couture Helmet by Bloomingdale's

Haute Couture Helmet by Bloomingdale's



Haute Couture Helmet by Nicole Miller

Haute Couture Helmet by Nicole Miller



Haute Couture Helmet by Dana Lorenz for Fenton/Fallon

Haute Couture Helmet by Dana Lorenz for Fenton/Fallon



Haute Couture Helmet by Catherine Malandrino

Haute Couture Helmet by Catherine Malandrino



Haute Couture Helmet by Diane von Fürstenberg

Haute Couture Helmet by Diane von Fürstenberg



Haute Couture Helmet by Cynthia Vincent for Twelfth Street

Haute Couture Helmet by Cynthia Vincent for Twelfth Street



Haute Couture Helmet by Betsey Johnson

Haute Couture Helmet by Betsey Johnson



Which haute couture Super Bowl helmet makes you want to do a touchdown dance?

XO,

The Style Ref

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