Fashion's elite collided with professional football this week when the CFDA and Bloomingdale's announced their support of Super Bowl XLVIII and the NFL Foundation through quite possibly the coolest off-field use of football helmets in the history of the sport. Meet The Style Ref's new obsession: haute couture Super Bowl helmets.
In celebration of the NFL's 48th Super Bowl, the industry's top fashion designers created custom helmets and all 48 are a stylish slice of heaven for football fashionistas. Aside from looking good, they're also helping the common good - each one will be auctioned with 100% of the net proceeds benefiting the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football.
It's not cheap to score your own designer football helmet, but if you've got a spare $1,000 to spend (bidding starts at $248, so prepare for war), visit bloomingdales.com/superbowlhelmets from January 15 – February 4 to secure your favorite.
If you can't afford to bid, it's free to drool over all 48 helmets on your screen, so join TSR as we daydream about a shelf full of these beauties:
Which haute couture Super Bowl helmet makes you want to do a touchdown dance?
The Style Ref