The Style Ref fashion and style for MLB, NFL, NCAA, NHL, NBA and MLS fans



Monday, November 19, 2012

Becoming Brooklyn: A New Look for Nets Fans


New Jersey Nets fans are adjusting to a lot of changes this season - a new name, new logo, new look and not playing in Jersey anymore. On April 30, 2012, after years of planning and speculation, the team officially became the Brooklyn Nets. This included a complete franchise makeover with new team colors, black and white, and two logos designed by Brooklyn-based rapper and minority-owner Jay-Z. Despite the sweeping changes, the team's rebranding was a hit with fans, proven by a sudden, dramatic increase in merchandise sales.

While the Brooklyn Nets look like a brand new team, they have a long history and many loyal fans, who have the difficult task of shedding Jersey and becoming Brooklyn. One of the easiest ways for fans to start this transition is to literally buy into the team and get geared up, so they can look and feel like part of the Nets' new era.

For New Jersey Nets fans who don't know where to start, TSR has some great picks to get you on your way to becoming Brooklyn:


Brooklyn Nets NBA Ladies Time Out Full Zip Track Jacket


adidas Brooklyn Nets NBA Static Jacket


adidas Brooklyn Nets NBA Women's
Ligature Long Sleeve Hooded T-Shirt


Brooklyn Nets NBA adidas Short
Sleeve/Long Sleeve 3-In-1 Combo Pack


Brooklyn Nets NBA Dixie T-Shirt


Brooklyn Nets NBA adidas Springfield
Originals Applique Long Sleeve Crew Shirt


Brooklyn Nets NBA Script Tank Top


Unk Brooklyn Nets NBA Women's Tank


Unk Brooklyn Nets NBA Women's Yoga Pants


Brooklyn Nets NBA adidas
3-Stripe Polyester Athletic Pant


adidas Brooklyn Nets NBA Women's Slouch Cap


adidas Brooklyn Nets NBA Flat Brim Flex Hat


LITTLEARTH Brooklyn Nets
NBA Quilted Saddle Bag


Brooklyn Nets NBA Stealth Sport Watch


Brooklyn Nets NBA Women's
Two-Button Cable Knit Boots


NBA Hesh 2 - Brooklyn Nets w/Mic


What do you think of the Nets' new name and look?

XO,

The Style Ref

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