Becoming Brooklyn: A New Look for Nets Fans

New Jersey Nets fans are adjusting to a lot of changes this season - a new name, new logo, new look and not playing in Jersey anymore. On April 30, 2012, after years of planning and speculation, the team officially became the Brooklyn Nets. This included a complete franchise makeover with new team colors, black and white, and two logos designed by Brooklyn-based rapper and minority-owner Jay-Z. Despite the sweeping changes, the team's rebranding was a hit with fans, proven by a sudden, dramatic increase in merchandise sales.

While the Brooklyn Nets look like a brand new team, they have a long history and many loyal fans, who have the difficult task of shedding Jersey and becoming Brooklyn. One of the easiest ways for fans to start this transition is to literally buy into the team and get geared up, so they can look and feel like part of the Nets' new era.

For New Jersey Nets fans who don't know where to start, TSR has some great picks to get you on your way to becoming Brooklyn:

Brooklyn Nets NBA Ladies Time Out Full Zip Track Jacket

adidas Brooklyn Nets NBA Static Jacket

adidas Brooklyn Nets NBA Women's
Ligature Long Sleeve Hooded T-Shirt

Brooklyn Nets NBA adidas Short
Sleeve/Long Sleeve 3-In-1 Combo Pack

Brooklyn Nets NBA Dixie T-Shirt

Brooklyn Nets NBA adidas Springfield
Originals Applique Long Sleeve Crew Shirt

Brooklyn Nets NBA Script Tank Top

Unk Brooklyn Nets NBA Women's Tank

Unk Brooklyn Nets NBA Women's Yoga Pants

Brooklyn Nets NBA adidas
3-Stripe Polyester Athletic Pant

adidas Brooklyn Nets NBA Women's Slouch Cap

adidas Brooklyn Nets NBA Flat Brim Flex Hat

LITTLEARTH Brooklyn Nets
NBA Quilted Saddle Bag

Brooklyn Nets NBA Stealth Sport Watch

Brooklyn Nets NBA Women's
Two-Button Cable Knit Boots

NBA Hesh 2 - Brooklyn Nets w/Mic

What do you think of the Nets' new name and look?


The Style Ref

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