TSR Pops Up in NYC with the NFL

TSR took a field trip last week to visit the NFL's first-ever pop-up store in New York City, which celebrates the launch of its new apparel partnerships and the upcoming 2012 NFL Draft. The NFL Shop at Draft officially opened to the public on Monday, April 2 and will remain open all month long from 11 a.m. - 8 p.m., seven days a week. TSR was invited to a special media preview on Thursday, March 29 and made the journey to NYC to give you a sneak peek!

First off, this is no ordinary sports store - if you're an NFL fan and love to shop, welcome to your personal paradise. Located in a 10,000 square-foot space at 1095 Avenue of the Americas, NFL Shop at Draft celebrates the league's new partnerships with Nike and New Era, in addition to Under Armour, G-III, VF, Outerstuff and '47 Brand. Fans can peruse and purchase the new, exciting and fashion-forward selection of NFL merchandise, which will also be available online and in major retailers for the 2012 season.

Here's the highlight reel from TSR's visit to the NFL Shop at Draft:

The NFL Shop at Draft, located at 1095 Avenue of the Americas, NYC

The Countdown to the Public Opening of the NFL Shop at Draft on April 2

New York Jets' D’brickashaw Ferguson and
New York Giants' Chris Snee Behind the Registers

NFL Ladies' Crystal Stacked Rings by LogoArt

NFL Bracelet by LogoArt

NFL Halo Necklace by LogoArt

NFL Heart Series Watch by Game Time

NFL Ladies Glitz Watch by Game Time

NFL Kukui Nut Jewelry by Style Pasifika

NFL Tumblers by Tervis

NFL Devotee Boots by Cuce Shoes

NFL Enthusiast Rain Boot by Cuce Shoes

NFL Piggy Bank by Forever Collectibles

NFL Handbags by Concept One Accessories

NFL Outdoor & Picnic Accessories

NFL Handbags by Anastasio Moda

NFL Handbag by Anastasio Moda

NFL Handbag by Anastasio Moda

NFL Ladies' Tank by TOUCH by Alyssa Milano

NFL Men's Sweater by Nautica

NFL Toddler Dress by Gerber

NFL Baby Set by Gerber

NFL Pacifiers by Baby Fanatic

NFL Sippy Cups by Baby Fanatic

Click here to see more pictures!

The NFL Shop at Draft is definitely a must-see for fans if you're in or around New York City this month. The space will host new merchandise and displays throughout April with players and celebrities expected to drop by. Follow @OfficialNFLShop on Twitter for all the latest news!

Do you think the NFL and other leagues should do more events like this for fans?


The Style Ref

P.S. - While in NYC, TSR also scored a tour of the Concept One Accessories showroom, which was right around the corner from the NFL Shop at Draft. They design all types of licensed products and sports is one of their major segments. Check out a few photos from inside their cool NYC office and click here to see the rest:


  1. A+ post! :D

    I hope they have cool events we can go to while it's open!

  2. Great stuff TSR!

  3. Soooooooooooo Great!! Cant wait to visit the shop next week!!